Social Media: How to Navigate Thru

Social media: how to navigate thru. A deep fabric of our society and with today’s technology it allows content to happen instantaneously with a global reach.

“Are we posting too often and run the risk of becoming invisible, or do we become invisible because we do not post enough? “

As you all are very well aware the rules of social media are constantly changing, and it is hard to keep everything in line.

I am constantly asked how can I mage two blogs and all the social media that comes along too. A great post with no exposure is dead on the water from the start. There are some constants and I do want to share with all of you what I have learned and put into best practice for me. Tips and times and platforms that will help you to manage your time and increase your views.

I am in no form or shape a guru in the matter, however, the below practices have been proven to work for me and a few of my blogger’s friends as well.

Here are my social media best practices:

FACEBOOK:

A Facebook post can last for days on people’s feeds.

• Posting Wednesday between 11am and 1 pm is the best time.  The most engagement happens on weekdays from 9am to 3 pm.
• Post one blog post per day. Too many posts, mainly one after the other, are considered spam and Facebook will not show them on the feed of your followers.
• Minimum of three posts per week. 
• Be responsive to comments but space them out throughout the day. What I mean by that? One post gets 4 comments, only answer 2 now. Come back in a couple of hours and respond to the other 2 comments. This method will keep you always on your followers feed.
• Like your post a couple of day after the last interaction

Post on your story line but only once per day. Remember people have 7 seconds attention span.

INSTAGRAM:

• Create eye candy work
• Post one to two times per day. Every day.
• Between the hours of 9 am to 11 am, and 5:30 pm and 9:50 pm
• Respond to comments but space them out as you would for FB.
• Like your post a couple of days after you post it
• Every 4 to 5 posts add a picture with you in it. It can be your hand holding the plate, this will create a real-life connection with your audience.
• Engage with your audience by asking questions, spark conversation, and make sure you do answer them.
• CTA (call to action) do not be afraid to ask to follow you. For me, IG has been the best platform to have followers that want to receive my newsletter.
• IG followers like behind the scenes posts
• Stories are a great way to connect, one at a time.
• Create stories folders, they get noticed.
• Rule of thumb for consistent posting that I have just learned and starting to implement:
  • Feed: 3 to 4 per week
  • Stories: 8 times a day
  • Reels: 1 to 3 per week
  • IGTV: 1 per week
  • IG Live: 1 per week

TWITTER:

The average life of a tweet is around 15 minutes

• Wednesday and Friday around 9 am
• Post at least 3 times per day every day
• Because the feed is constantly updating, when you share a post the day published, schedule it also 3 days, 1 week, and 1 month later.
• Use no more than 3 hashtags

PINTEREST:

• Post between 5 times a day gives you great visibility. If using tailwinds, will help you schedule them. For me, the afternoon from 4 pm to 9 pm works best.
• Schedule from Pinterest directly gives your pins more views
• Fresh pins daily which entail new artwork
• Of late, video pins have the highest save, view, and website clicks
• Take a course with Boss Girl Bloggers to help you with the constant changes

LINKEDIN:

More of a business platform, however it brings traffic to your page as we all like a great recipe.

• Best time to post Wednesday 9 am to 10 am and noon.
• Post only once each business day – this depends where most of your followers are.

I hope this sheds some light. Please share your best practice or questions below.

Xoxo

Giangi